My creative journey as a writer has taken me through the industry's most awarded agencies —Google (in-house), Droga5, Wieden+Kennedy, and BBH—where I've led work for YouTube, Samsung, Chase Bank, Coors Beer, AARP, US Cellular, and Citibank.
After launching a campaign for HCL Tech to promote their B2B AI services at Davos, I’m now working on campaigns for maternal health and gender rights for The Gates Foundation.
As Executive Creative Director at McCann New York, I led Microsoft’s global Windows 10 launch across 190+ markets, repositioned Lysol through "Protect Like a Mother," and earned a spot on Adweek's Creative 100 for the Girls Who Code campaign. I helped to redefine 'what ‘You’re worth it’ means for L’Oreal and I also pitched and won the Ulta Beauty account. Apart from this, I was honored to work on a campaign for Chevrolet when women got the right to drive in Saudi Arabia.
My international leadership experience includes creative positions at VML India, Saatchi & Saatchi India and Famous Innovations, where I worked on P&G, Airtel Cable NetWork and recently, led an AI B2B campaign for HCL Tech.
Throughout my career, I've been honored with Gold, Silver, and Bronze awards at Cannes Lions, One Show, D&AD, and Clio, I've also served on their juries, and felt privileged to contribute to defining creative excellence in the industry.
My other talent is losing things - passports, engagement rings, phones….
Experience
Freelance
Wieden, BBH, Google/YouTube, VML, Publicis, BBDO, WRTHY, Famous Innovations: 2022 to now
Creative Director (Contract)
Droga5 New York: 2021-22
Head of Creative
Famous Innovations Delhi (previously Strawberry Frog): 2018-19
Executive Creative Director
McCann New York: 2015-18
Other Creative Leadership Positions
Strawberry Frog Mumbai:, Saatchi & Saatchi Delhi: , J Walter Thomson Delhi:
DDB Singapore, Leo Burnett Singapore
Awards and Recognition
Cannes/Clio/D&AD/One Show
Adweek’s Creative100
Top 15 ECDs in Asia-Pacific (Campaign Magazine)
Top 20 awarded campaigns in the world (Gunn Report)
Juries
Cannes/ One Show/ Clio Film/One Show/ Mumbai AdClub/Kyoorius/Singapore Creative Circle